Who We Mentor
At Choice Awareness Management, we work with individuals, entrepreneurs, business owners, corporate teams, and other select groups of people.
Example of a small team.
Our coaching and mentoring service market includes individuals, business people, companies, and business units that typically contain 5 to 125 employees. This service market covers business groups of 10 or 15 companies and professionals that serve executive, senior leadership teams, and various domains and industries (i.e., administration, IT, operations, and more in healthcare, law, manufacturing).
We consistently look for crucial elements present in these groups: their purpose, values, beliefs and principles, authority/responsibility levels, along with high levels of dedication and commitment toward allowing and enrolling people into making things happen in their organizations.
Our Target Audience - Looking for Excellence
We want our audiences to strive for excellence in themselves and their markets/businesses because we want to work with great people and exceptional firms.
We support their expertise, but as coaches, our task is not to be experts in their business but to bring out the best in them: allow change to occur so that they and their people become effective. Consequently, we listen and look for operating principles:
Honor and respect the individual, groups (i.e., connections & stakeholders), and the business,
Promote personal and professional conduct that includes ethical practices - see our principle
Focus attention and investment in the continuous development of people and processes,
Be in demand of ownership, team and group responsibility, and
Consistently engage people in actions that keep them doing the current and next right thing.
Key Points to Consider: if your vision and mission statements have become slogans, you will experience loss of its language power and all associated fundamental actions that supported your "Personal or Company Belief."
You will be able to notice that your life and your business are failing their primary purpose while slowly dying. Listen to the language of yourself, your people, and all your current relationships to perceive this state of decline.
Domain Expertise
We believe that innovation comes from the intersection of various domains and disciplines. We encourage people to inspect these - learn. Consistently be open to possibility - in others.
We suspect coaching that concentrates upon specific domain(s) because that previous experience tends to block or inhibit the creation of new processes and related actions.
Business Bent & Associated Characteristics
We have deep and broad experience with for-profit and non-profit privately held companies with revenues up to $50 million. We also work with public companies at the divisional and business unit levels - we look for autonomy so the organizational unit can make and carry out their purpose while conducting business in a fashion that allows speed and flexibility to implement change.
Our experience set spans high-tech manufacturing, assembly, software development, distribution, sales and marketing organizations, and various services companies.
We work closely with groups and alliances that provide professional services to these businesses, such as accountants, attorneys, human resources and staffing teams, and also information technology services providers, to name a few.
This exposure allows us to see what is occurring in people and businesses. But, we ask, "So What?"
Our response to this question is simple. It only matters when our customers/clients understand and become acutely aware of what they and their people are doing.
Here's Another Key Learning Item: if you drive your people to exhaustion (i.e., the silicon valley business model 24 by 7), you have no real idea about what it takes to create exceptional services and products (i.e., see our blog on Who Understands Excellent Service).
